OUR APPROACH
Our approach to selling development land has been refined from over a decade of experience in the real estate niche. Over the years, we’ve built close relationships with our clients, property developers, builders, real estate investors, and investment banks to become experts in key aspects of development land sales. Despite the size of the project, whether selling an individual lot or a large scale land assembly, our 5-Step Method method has proven itself time and time again in Surrey, Langley, and the Fraser valley.
Our 5 Step Method To Selling Development Land
Step 1 | Discovering Your Needs
For development lands, our strategy is based on your needs. We will discuss the pros and cons of a short timeline - with an immediate return - versus a longer timeline and its effect on your land value. Depending on your future plans, we advise on the course of action to ensure you can receive the best value for your unique timeline and goals.
Step 2 | Land Analysis
There are various factors that affect the value of property. We undergo a transparent review of your property to educate you about your land and explain the following:
Your property’s land use and development potential
How your property compares to others
Why changes in the neighbourhood can impact land value
Your property’s specific strengths and weaknesses
Completion timeline of a land sale vs. a home sale
These are just some of the many factors in development land sales. We also explore the option of implementing our custom Land Enhancement Plan to increase your land value.
Step 3 | Sales & Marketing Plan
We bring your property to market with a sales, marketing, and pricing strategy. If keeping your business confidential is a priority, we can also sell your property ‘off market’ if preferred. Our dedicated support team develops a detailed and thorough checklist of tasks and deliverables to strengthen the sale of your property by:
Promoting your unique value proposition
Advertising to our exclusive databases
Circulating marketing materials to interested parties
Managing all aspects of listing your property on MLS (if desired)
Matching your property to our contact list of potential buyers (see step 4)
This includes, but is not limited to professional graphic design, photography, email marketing, magazine adverts and administrative assistance.
Step 4 | Buyer Match Up
As our client, you benefit from our respected reputation in the industry and extensive contact list. It’s common practice for us to proactively match our clients with potential buyers we know and trust, garnering interest from individuals, groups of investors, or companies that are interested in your property location and development potential.
Our relationships are how we’ve been successful closing “off market” deals. All Realtors® can list a property, however it’s the access you’ll have to our network of trusted developers and investors that sets us apart and helps bring you closer to an accepted offer.
Step 5 | Negotiation & Closing a Deal
Your Realtor’s most valuable tool is the ability to negotiate for his client’s best interest. This is why working with an agent experienced in development land sales is crucial. Negotiating development land deals require knowledge about your specific parcel of land and land contracts. There are several components of a land contract, which differ from a standard home sale, that are necessary to protect your best interest. With our knowledge and expertise in this area, we strive to reach common ground with the other party and meet your expectations for an accepted offer.